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AI, Word of Mouth, and Word of Machine: Context Is Everything

UVA Darden

Marketing & Sales. Our findings provide useful insights for companies debating if and how to effectively automate their recommendation systems,” Cian says, noting that many companies may use a hybrid approach, using both human sales associates and AI tools, like chat bots or apps. Mon, 04/25/2022 - 09:21. 22 April 2022.

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Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media

UVA Darden

Marketing & Sales. Associate Professor of Business Administration. Social Media Marketing Magazine named her one of the Top 100 Marketing Professors on Twitter. Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media. Thu, 06/09/2022 - 11:03. 8 June 2022. Strategic Marketing. Jay Hodgkins.

Media 109
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4 Steps to Building Your Brand: How Student-Athletes Can Win With NIL

UVA Darden

Marketing & Sales. Associate Professor of Business Administration. Social Media Marketing Magazine named her one of the Top 100 Marketing Professors on Twitter. 4 Steps to Building Your Brand: How Student-Athletes Can Win With NIL. Fri, 10/07/2022 - 20:29. 8 October 2022. Strategic Marketing. Jay Hodgkins. Kimberly A.

Media 95