Andrew Chen

DECEMBER 20, 2016

My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.]. Brian Balfour (ex-VP Growth at Hubspot): In everything from growth projections to company valuations, it’s common to use CAC and CPA interchangeably — but it’s wrong, and it can cost you.

SaaS 111

SaaS Sales Sales B2C 111

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. For internal operations and decision-making however, average CAC is almost always useless.

Sales 71

Sales Sales Marketing eCommerce 71

Andrew Chen

NOVEMBER 1, 2021

One of the most frequent questions that founders ask is – I’ve read all about the importance of user growth, so now, how do I hire a Head of Growth? However, it’s rarely easy to hire a Head of Growth. It’s asked often for good reason. “It depends” is the right place to start.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. What’s really happening beneath the surface of exponential growth curves. Organic, paid marketing, and LTV/CAC. Why blended CAC numbers are misleading.

Marketing 75

Marketing Metrics Retention eCommerce 75