Ed Batista

SEPTEMBER 18, 2022

I'm not suggesting that a positive self-image is all that's needed to make improvements in our lives, but a fuller understanding of the attitudes and beliefs we hold about ourselves is certainly useful data in the process. 4] But in recent years Dweck's claims for the effects of a growth mindset have been challenged. They're wrong.

Government 67

Government Education Accounts 67

Andrew Chen

DECEMBER 20, 2016

My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.]. Brian Balfour (ex-VP Growth at Hubspot): In everything from growth projections to company valuations, it’s common to use CAC and CPA interchangeably — but it’s wrong, and it can cost you.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. What’s really happening beneath the surface of exponential growth curves. Phases of growth- why early companies focus on acquisition, but big companies focus on churn.

Marketing 75

Marketing Metrics Retention eCommerce 75

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. The DocuSign Example – Segmenting By Customer Type (Note: All data is 100% fictional. Learn Growth, No Fluff.

Sales 71

Sales Sales Marketing eCommerce 71

Andrew Chen

MAY 14, 2018

[Hi readers: I wanted to share a podcast interview I did with Adam Risman of Intercom, who interviewed me on a wide array of topics including Dropbox’s viral growth methods, my time at Uber, and future growth strategies. Those working in growth and retention must continually seek “fresh powder.”. Hope you enjoy! -A].

SaaS 71

SaaS Retention B2B eCommerce 71

Andrew Chen

JANUARY 31, 2018

Essays from 2017. However, growth is getting harder and more expensive because of consolidation, making paid acquisition one of the few channels that still work. This means focusing on a big story, growth trajectory (versus today’s metrics), respecting differing investor motivations, etc. Featured essays from 2016.

Marketing 67

Marketing Metrics Scaling 67