UVA Darden

JANUARY 30, 2024

But how important are those original shows to the SVOD model? Darden Professor Anthony Palomba discusses how consumers perceive streaming services based on the companies’ original series, and how those series inform customer loyalty and the value viewers place on a brand associated with shows they find appealing.

Media 98

Media Business Administration Marketing Administration 98

UVA Darden

MARCH 21, 2023

The Personality Traits of Streaming Services: What Roles Do Original Series Play? How might it further change in the age of streaming services? These original series can be expensive to produce, with complicated sets, filming locations and high-profile cast members.

Revenue 96

Revenue Metrics Media Advertising 96

Peter Winick

SEPTEMBER 22, 2022

An interview with Nick Morgan and Joseph Michelli that originally aired on February 9th, 2021, as part of our Leveraging Thought Leadership Live series on LinkedIn. If you are going to make video work you have to go deep fast. Nobody wanted to buy it because nobody was using video communications much. Can you hear me?

Travel 130

Travel Marketing Workflows Scaling 130

Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. It was originally published on a16z.com. Dear readers, Podcasting has been a slow burn, and has turned into a movement. Thanks, Andrew.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin, Avery Segal and Bennett Carroccio, including work from myself, Connie Chan, and others. It was originally published on a16z.com. Thanks, Andrew. The Podcast Ecosystem in 2019.

Advertising 40

Advertising Revenue Media Marketing 40