Peter Winick

DECEMBER 1, 2022

Bill Sherman We need to set up our recruiting function or accounts payable. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Annual white papers that are really stop the presses. You know what that looks like?

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

AUGUST 28, 2023

This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. This episode tackles thought leadership from both a large and small scale, and offers advice for leaders, sales teams, marketing, and researchers alike!

Engineering 130

Engineering Sales Sales Marketing 130

Peter Winick

SEPTEMBER 19, 2022

Thought leadership is about creating a human aspect within a business relationship; moving interactions beyond data and white papers, and sharing meaningful interactions. This bolsters new sales, employee retention, and even talent recruitment. You can take a white paper to validate what you say. Transcript.

Media 245

Media Recruitment Scaling Retention 245

Peter Winick

SEPTEMBER 26, 2022

This kind of vision can’t be measured in weeks or months – it can take years to see real results on a global scale. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Transcript. Here you’re playing in the world of influence.

Media 130

Media Sales Sales Nonprofit 130

Peter Winick

NOVEMBER 28, 2022

In addition to paywalls, scaling, and crafting a narrative, we discuss authenticity and entertainment. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Because that’s the role I was recruited for. So it’s the recruiter.

Scaling 237

Scaling Software Marketing Recruitment 237

Peter Winick

JANUARY 4, 2024

Mark gives insight into being an embedded research house within Chick-fil-A and how pragmatism and leadership are the keys to balancing the scales between the two. And so I started convening groups of women board members and CFOs, the two groups of folks that I recruit here and that followership. Peter Winick Sure.

Diversity 176

Diversity Recruitment Marketing ROI 176