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It’s Not a White Paper, It’s a Platform | Kasey Lobaugh

Peter Winick

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. Three Key Takeaways: Value comes from scale, impact, conversation, and stories.

Scaling 246
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The Power of Investing in People | Zoe Bermant

Peter Winick

Thought leadership is about creating a human aspect within a business relationship; moving interactions beyond data and white papers, and sharing meaningful interactions. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Transcript.

Media 245
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Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. We’ve synthesized these insights into a white paper. This is the companion, if you will, to that white paper that introduces the concepts. It’s celebration time!

Sales 130
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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. I think, you know, you mentioned earlier sort of the white page, the white paper, there are maybe a dozen, if that many, you know, sort of annual or bi.

Marketing 236
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Why Good Ideas Alone Are Not Enough | Jessica Duffield

Peter Winick

She’s worked with clients for nearly 10 years, helping them create content, find their best audience, and go to scale with unique ideas. You can put out the white paper. Can you share your big idea, the same big idea that lives in the white paper. Jessica is a Senior Consultant at Thought Leadership Leverage.

Media 130
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Creating a Thought Leadership Engine | Will Milano

Peter Winick

True thought leadership needs to move beyond a single individual, in order to move forward at scale. Will shares how having a knowledgeable team can make it easier to keep that engine going and take your ideas to scale. We’re going to do video, we’re going to do white papering. Some people love podcasts.

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Best of 2023 featuring Lynette Jackson, Kathy Risch, and Kasey Lobaugh

Peter Winick

He shares how the research they did over a year is more than a white paper, it’s a platform! When engaging others on large scale research you need to allow them to engage with and shape the content. Kasey Lobaugh is the Chief Futurist for the Consumer Industry and Principal at Deloitte Consulting, LLP. I think it does.

Marketing 287