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522 | Trade Shows (Experiential Marketing)

Chris LoCutro

On today’s show, I’m back in the studio with Justin Lair, our leadership coach, and a serial entrepreneur, to talk about trade shows. What Justin calls “experiential marketing”. Trade shows are the unsung heroes of many small businesses growth. So let's just kind of talk about what trade shows are.

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A Brief Guide On How To Engage Blue-Collar Workers

Vantage Circle

In 1924, The Times newspaper in Alden, Iowa, used the term "blue-collar workers" to describe trades jobs for the first time. If we may call professions and office positions white-collar jobs, we may call the trades blue-collar jobs. Because of the above stigmas, today's employment market fails to supply them.