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Thought Leadership and Artificial Intelligence | Spencer Ante

Peter Winick

Spencer explains why these aspects are the foundation of good thought leadership and how you risk your reputation when your thought leadership leans into the realms of product marketing or sales enablement. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

Our conversation begins with the difficult topic of measuring the ROI of a business book. In addition, we can help you implement marketing, research, and sales. It’s all about book sales and units and all that. Back in about it was 2014 or 2015. Contact us for more information. This is Peter Winick. So I just will.

Marketing 246
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Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

Paying for acquisition is one of the key channels still available, if you can find the right untapped audience segments with high ROIs. In 2017, Facebook counts over 5 million advertisers on its platform, up from 4 million in Q3 of last year and 2 million in 2015. YesWare <> Hubspot Sales. 2 Competition on paid channels.

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15 Amazing CSR Activities To Boost Employee Engagement

Vantage Circle

Although organizing a fundraiser is a lot of work, the ROI is worth the effort. A percentage of the sales of bottles of Ethos Water goes towards the campaign. You can also share their helping journey on the Vantage Circle social feed. Organize Fundraisers. Fundraising is another good idea that helps raise funds for worthwhile causes.

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13 Tried-and-Tested DEI Initiatives To Implement [in 2023]

AIHR

Initiatives that prioritize employee wellness can also boost employees’ mental health and satisfaction, which can contribute to better performance, improved customer relationships, and a boost to your ROI. Salesforce In 2015, Salesforce became the first US company to conduct an equal pay audit, leading to US$3m in salary adjustments.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. Other monetization models we’ve seen include grants or foundation support, ticket sales for live events, and merchandise sales. In the past 5 years, there’s been an explosion of listening behavior and innovative content.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. Other monetization models we’ve seen include grants or foundation support, ticket sales for live events, and merchandise sales. In the past 5 years, there’s been an explosion of listening behavior and innovative content.