How A.G. Lafley Made Culture Change Stick
Chief Executive
JULY 19, 2022
When he took over as CEO of Coty in 2016, Pane publicly declared that the struggling fragrance and cosmetics giant needed to begin “acting like a startup” and adopt “a challenger mentality.” Because of that, little can be done to change the culture of the organization directly by fiat, and CEOs who make the attempt usually lose their jobs.
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