A/B Testing, Accounts, Advertising and Onboarding

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A/B Testing

Accounts

Advertising

Onboarding

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. One growth accounting equation that’s often thrown around is that you know your incremental — your net — MAUs, right? And you can start to draw conclusions, sort of a natural A/B test in order to do that. Why blended CAC numbers are misleading.

Marketing

Marketing Metrics Retention eCommerce

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. There’s a couple common frameworks to try to understand this, and one is the Growth Accounting Framework. Education during onboarding helps too.

Metrics

Metrics Scaling Marketing Media

OrgDev Digest

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

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