Zenefits

AUGUST 25, 2022

A/B testing. A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. Creating value-driven content can be done on a blog, social media, and anywhere else you want to reach people. No account yet?

Marketing 52

Marketing A/B Testing Media Administration 52

AIHR

JULY 31, 2023

They will check out your social media accounts, visit your careers page, and check Glassdoor. Instagram and LinkedIn are reported as the most used social platforms for employer branding, and 96% of employer branding and recruitment specialists say they use social media. A/B testing everything will be incredibly valuable.

Recruitment 86

Recruitment Onboarding Diversity Human Resources 86

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. One of the reasons I’ve been excited about being a professional investor is the ability to apply my skills as an operator. How do you predict the future?

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

SEPTEMBER 4, 2018

One growth accounting equation that’s often thrown around is that you know your incremental — your net — MAUs, right? And you can start to draw conclusions, sort of a natural A/B test in order to do that. It’s not just other media outlets. It’s… Andrew: …Tinder.

Marketing 75

Marketing Metrics Retention eCommerce 75