AIHR

JULY 31, 2023

They will check out your social media accounts, visit your careers page, and check Glassdoor. Instagram and LinkedIn are reported as the most used social platforms for employer branding, and 96% of employer branding and recruitment specialists say they use social media. A/B testing everything will be incredibly valuable.

Recruitment 87

Recruitment Onboarding Diversity Human Resources 87

Get Lighthouse

DECEMBER 15, 2022

So they let the data do the talking and ran an A/B test. If you want a culture of candor and accountability, you may want to consider simple, direct feedback, too. The success of Netflix, evolving from a mail order DVD company to a software streaming system, to now a major media empire has required different staff at each stage.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

DECEMBER 10, 2018

Reinventing traditional media (Podcasting, eBooks, etc). Google wants us all to be engaged in their mobile apps, search functions, and other properties – but they want to be relevant in our lives in other ways too, for example in our culture and media. I expect a lot more video, gaming, and interactive media in the car.

Media 100

Media Advertising Scaling Marketing 100

Zenefits

AUGUST 25, 2022

A/B testing. A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. Creating value-driven content can be done on a blog, social media, and anywhere else you want to reach people. No account yet?

Marketing 52

Marketing A/B Testing Media Administration 52

Andrew Chen

DECEMBER 10, 2018

Reinventing traditional media (Podcasting, eBooks, etc). Google wants us all to be engaged in their mobile apps, search functions, and other properties – but they want to be relevant in our lives in other ways too, for example in our culture and media. I expect a lot more video, gaming, and interactive media in the car.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

SEPTEMBER 4, 2018

One growth accounting equation that’s often thrown around is that you know your incremental — your net — MAUs, right? And you can start to draw conclusions, sort of a natural A/B test in order to do that. It’s not just other media outlets. It’s… Andrew: …Tinder.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.

Metrics 111

Metrics Scaling Marketing Media 111