A/B Testing B2B Metrics Retention 
Andrew Chen
NOVEMBER 13, 2018
Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders.
Andrew Chen
JUNE 25, 2019
Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Tactic #21: Optimize retention. Cost : Medium.
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Andrew Chen
NOVEMBER 1, 2021
Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. Next is Escape Velocity.
Andrew Chen
SEPTEMBER 4, 2018
Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Why offline products are so compelling for acquiring customers. High frequency versus episodic usage products.
Andrew Chen
JUNE 25, 2019
Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Tactic #21: Optimize retention. Cost : Medium.
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