Zenefits

SEPTEMBER 9, 2022

If you’re a B2B software company hiring salespeople, LinkedIn might be your best recruiting tool. Regularly evaluate your social media metrics. For example, if you’re looking for marketing interns, you might have more success on TikTok than you would Twitter.

Media 52

Media Recruitment Administration Onboarding 52

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Why offline products are so compelling for acquiring customers. High frequency versus episodic usage products.

Marketing 75

Marketing Metrics Retention eCommerce 75

Brian Balfour

JANUARY 11, 2018

We’ve all heard the rallying cry of the “One Metric That Matters”. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. The one key metric can make you think that is not important.” 4 Reasons OMTM is Misleading Even the name “One Metric That Matters” is problematic.

Metrics 105

Metrics Retention Revenue SaaS 105

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

NOVEMBER 3, 2021

I plan to write a few essays on this topic — it’s relevant, given the new trend of “Product-Led Growth” in B2B, and the resurgence of new social apps in the wave of Creator Economy startups. Viral growth and retention are inextricably linked. This is a powerful metric, because it adds up. thanks, Andrew.

Retention 72

Retention Marketing Metrics Media 72

15Five

FEBRUARY 22, 2017

It’s important to not only set goals, but to outline specific metrics that will help you measure the success of your efforts at the company, department, and individual levels. This method takes a little more planning than the rest, but it will pay dividends in employee performance and retention. 2) Be Values & Mission-Driven.

Revenue 30

Revenue Employee Engagement Performance Management Metrics 30

Andrew Chen

JULY 10, 2018

Anand Iyer (Trusted) again, talks about the evolution from leadgen/search-based marketplaces to full-stack where the platform helps manage: 1) customer UX, 2) supply software tools, 3) retention/frequency, 4) transactional model, 5) trust/safety/risk, 6) pricing mgmt + guidance. How to think about frequency and retention?

Metrics 110

Metrics Retention eCommerce User Experience 110

Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When you have Product-Market Fit , you have healthy retention curves (they flatten out). Reforge is a community for those leading and growing tech companies.

Retention 145

Retention Marketing Accounts Metrics 145

LSA Global

APRIL 16, 2021

Our organizational alignment research found that strategic clarity accounts for 31% of the difference between high and low performing sales teams in terms of revenue growth, profitability, customer retention, and sales leader effectiveness. And B2B solution selling is only getting harder.

Revenue 36

Revenue Sales Sales B2B 36

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. Next is Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JANUARY 9, 2020

I did a Q&A on Quora about investing, growth channels, metrics, and life as a startup CEO — it was fun, and some of the answers ended up getting a million views! The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years?

Marketing 110

Marketing Retention B2B Scaling 110

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Retention metrics roundup of articles and links by Andrew Chen.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When you have Product-Market Fit , you have healthy retention curves (they flatten out). Reforge is a community for those leading and growing tech companies.

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

MAY 14, 2018

Those working in growth and retention must continually seek “fresh powder.”. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. The interesting early story there is that they had amazing retention but not a lot of top-line growth.

SaaS 71

SaaS Retention B2B eCommerce 71

Andrew Chen

JANUARY 9, 2020

I did a Q&A on Quora about investing, growth channels, metrics, and life as a startup CEO — it was fun, and some of the answers ended up getting a million views! The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years?

Marketing 52

Marketing Retention B2B Scaling 52

Help Scout Leadership

JUNE 22, 2021

Increasing customer retention rates by just 5% can increase profits by between 25% and 95%. If you showed that metric to your sales team, they would advocate for your customer service team to get as many resources as they need. There are a few metrics that stand out. Bain & Company ). Salesforce Research ). Salesforce ).

Media 128

Media Sales Sales Marketing 128

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Retention metrics roundup of articles and links by Andrew Chen.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110