Vantage Circle

MARCH 13, 2019

Vantage Circle has over 1 million corporate employees registered with itself, and it is one of the largest platforms for corporate employee benefits and corporate employee engagement programs in India. Users generally won’t search your site for the item they’re looking for. The ad is compelling and motivates the user to click.

Advertising 40

Advertising A/B Testing Marketing Media 40

Andrew Chen

AUGUST 8, 2022

The headline best practice is that your referral program should target new users to refer their friends — this means prompting users during their initial onboarding flows, and adding emails as part of the onboarding, among other surface areas. Why focus on new users? The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Andrew Chen

JUNE 25, 2019

However, it’s critical that this estimate is realistic, both for legal reasons and to set the right expectations for your users. Tips : Take your best shot at the pitch at first, and keep iterating as you learn more about your users. Promote it throughout the user experience. after a great experience).

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

However, it’s critical that this estimate is realistic, both for legal reasons and to set the right expectations for your users. Tips : Take your best shot at the pitch at first, and keep iterating as you learn more about your users. Promote it throughout the user experience. after a great experience).

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. For the new user experience – which might include increasing signup conversion, and maybe even integration into ads – you’d probably emphasize engineers.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110