Walk Me

AUGUST 24, 2022

The changes asked of team members can be small, such as moving to new workflow software or keeping digital records of their project progress. Netflix is one example of such a company, using A/B tests and sharing data collection findings with all aspects of the organization to use continuous change to foster a learning culture.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

OCTOBER 17, 2017

If you tend to get homesick after a few days or don’t sleep well unless you’re in your own bed, this is definitely not the position for you. Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out. Or perhaps all of them!

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

JUNE 25, 2019

Converting travelers to hosts definitely moved the needle when we launched a new market. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. This lever works, but can easily become addicting. Tactic #9: Convert demand to supply.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Converting travelers to hosts definitely moved the needle when we launched a new market. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. This lever works, but can easily become addicting. Tactic #9: Convert demand to supply.

User Experience 48

User Experience Retention Marketing Travel 48