Andrew Chen

JULY 2, 2018

This is why you can’t add up your A/B test results. If you’re at a company that A/B tests everything and then announces the great results – that’s wonderful, of course, but just run the thought experiment of summing together all of those A/B tests. Rarely does it match.

A/B Testing 100

A/B Testing Revenue eCommerce SaaS 100

Alison Green

OCTOBER 19, 2022

The other option would be for you and your fellow team members to push back on your PI’s preferred strategy, possibly suggesting some A/B testing so you get real data on what does and doesn’t work … but it doesn’t sound like you want to take that on, which is completely reasonable. Putting video game playing on your resume.

Media 94

Media Insurance A/B Testing Benefits 94

Andrew Chen

OCTOBER 17, 2017

If you tend to get homesick after a few days or don’t sleep well unless you’re in your own bed, this is definitely not the position for you. Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Walk Me

AUGUST 24, 2022

The definition of organizational development comes in three sections : Uses a critical/ science-based process – Scientific and intensive market research is the basis for organizational development processes. Although we can include individual and group interventions within this, they are all achieved from the organizational perspective.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

NOVEMBER 1, 2021

This is where the classical definition of a “network effect” is wrong. There were projects to help with A/B testing (Morpheus!), But it’s not — to the contrary, this is when technology companies start to hire thousands of people, launch a series of ambitious new projects, and try to continue the product’s rapid trajectory.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

Converting travelers to hosts definitely moved the needle when we launched a new market. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. This lever works, but can easily become addicting. Tactic #9: Convert demand to supply.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. I use MAUs in this example but you could also use active subscribers, or users who have bought something in the past 30 days, or some other definition.

Metrics 111

Metrics Scaling Marketing Media 111