Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

AUGUST 8, 2022

And add it to the onboarding flow, and at the end of key transactions when the user is otherwise done, and you might as well capture engagement. In the end, probably just worth A/B testing to see what works best. You’ll need some kind of ROI metric to drive the strategy of the referral program. The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. You’d want an Android and iOS engineers.

Engineering 110

Engineering A/B Testing Marketing User Experience 110

Andrew Chen

NOVEMBER 1, 2021

It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Why blended CAC numbers are misleading. Why offline products are so compelling for acquiring customers.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Retention metrics roundup of articles and links by Andrew Chen. Here’s Why.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Retention metrics roundup of articles and links by Andrew Chen. Here’s Why.

User Experience 48

User Experience Retention Marketing Travel 48