Andrew Chen

FEBRUARY 26, 2024

In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. I had a superpower in my domain knowledge of CAC, A/B testing, funnel optimization, lead gen, etc, and began to merge all of this thinking with consumer products. It’s all the same concept.

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

Andrew Chen

AUGUST 8, 2022

These larger headline numbers always tested much better on A/B tests, whether in email marketing or banner form, and while it might feel like the reward becomes unattainable, it’s possible to create a second or third or fourth tier to go along with the big headline number. The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Vantage Circle

MARCH 13, 2019

Analyze your campaign as to maximizing what works and chucking out what doesn’t and acting accordingly because these metrics have deep implication on the final conversion rate. One way of achieving this is through A/B testing. In A/B testing, you take your ad and modify it to create a second version of the original.

Advertising 40

Advertising A/B Testing Marketing Media 40

Get Lighthouse

DECEMBER 15, 2022

When engineers start to whine about a process.you want to really dig into what's bothering them, because they hate senseless bureaucracy.But they don't mind discipline at all.". Is it publishing your revenue metrics so the whole world can see it? So they let the data do the talking and ran an A/B test.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 1, 2021

Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well. Typically organic “pull” from the market combined with a scalable channel with reasonable metrics (CAC/LTV, or viral factor, or otherwise) going into in-app acquisition funnels.

Scaling 82

Scaling Marketing Recruitment B2B 82