Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Why onboarding is so important for retention/churn. I’ve linked to the Soundcloud and included a transcript below.

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Marketing Metrics Retention eCommerce 75

Zenefits

AUGUST 25, 2022

One way companies are doing that is through growth marketing. In this article, we’ll look at just what growth marketing is, as well as some trends that business leaders should utilize to improve their user or customer base. First, let’s define growth marketing and examine what it is and does. What is growth marketing?

Marketing 52

Marketing A/B Testing Media Administration 52

Walk Me

JULY 18, 2022

When change is incentivized by change leaders right from the point of employee onboarding , staff see that it is helpful and easy to implement. Examples of various subcultures are design, sales, or IT departments. CRM as we know it today began in the 1980s with pioneering database marketers Robert and Kate Kestenbaum.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

OCTOBER 17, 2017

and the taxi market. Based on data points from the global taxi and car-service market, he concluded the real number should be $5.9B. The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation.

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Marketing Revenue A/B Testing Workflows 0

Andrew Chen

NOVEMBER 1, 2021

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. For example, Zoom’s videoconferencing network can work with just two people, whereas Airbnb’s requires hundreds of active rental listings in a market to become stable. Escape Velocity.

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Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Tactic #4: Run direct sales. Thanks, Andrew.

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User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. As part of that, as folks search for important concepts like “product market fit” and “user growth” – my essays are often on the front page. This term dominates.

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