Walk Me

JULY 18, 2022

Examples of various subcultures are design, sales, or IT departments. CRM as we know it today began in the 1980s with pioneering database marketers Robert and Kate Kestenbaum. The marketing team usually specializes in this area, using a three-pronged attack to ensure as many customers are aware of a product or service as possible.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

OCTOBER 17, 2017

and the taxi market. Based on data points from the global taxi and car-service market, he concluded the real number should be $5.9B. The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

NOVEMBER 1, 2021

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. For example, Zoom’s videoconferencing network can work with just two people, whereas Airbnb’s requires hundreds of active rental listings in a market to become stable. Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Tactic #4: Run direct sales. Thanks, Andrew.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Tactic #4: Run direct sales. Thanks, Andrew.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. As part of that, as folks search for important concepts like “product market fit” and “user growth” – my essays are often on the front page. This term dominates.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 13, 2018

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Dear readers, Building a new growth team is hard.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110