a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more
Andrew Chen
SEPTEMBER 4, 2018
Why onboarding is so important for retention/churn. And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. . And then there’s this dynamics on how does it scale over time, CAC tends to go up, LTV tends to go down.
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