AIHR

JULY 31, 2023

A strong hiring and onboarding process will quickly get your new hires operational and create a great first impression of your company. A/B testing everything will be incredibly valuable. Washington-based beverage company Talking Rain wanted to diversify its workforce to scale globally and strengthen its culture.

Recruitment 87

Recruitment Onboarding Diversity Human Resources 87

UVA Darden

JANUARY 12, 2023

Operations & Technology. The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. Hypothesis-Driven Development and the Generalist Superhero. Thu, 01/12/2023 - 12:58.

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Or are you trying to scale its success? It’s asked often for good reason. Or are you focused on fending off competitors? Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

SEPTEMBER 4, 2018

And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. . So not revenue per CAC is that you know typically there’s cost associated to user. ” “How is it gonna scale?” Sonal: As it grows.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

OCTOBER 17, 2017

Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. In both the eBay and Uber examples, we see that you can start with a niche – whether that’s a geography or product line – and then quickly scale into a huge network of buyers and sellers. with just 50 employees.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

User Experience 48

User Experience Retention Marketing Travel 48