Andrew Chen

DECEMBER 26, 2018

For the a16z annual summit, I put together a presentation introducing myself and what I’m excited about in the consumer investing world. Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck).

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

DECEMBER 26, 2018

For the a16z annual summit, I put together a presentation introducing myself and what I’m excited about in the consumer investing world. Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck).

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Walk Me

JULY 18, 2022

Understanding change management principles helps managers present change to staff in a helpful way, allowing them to see transformation as positive and easy to integrate into a new routine. With the ever-changing shape of technology and the resulting call for technology adoption , change is an ever-present part of all business processes.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Walk Me

AUGUST 24, 2022

However, the gap between theory and practice is always present. Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs. Like change management projects, staff present OD strategy implementation with its main strengths and weaknesses. Stakeholder value management.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

NOVEMBER 1, 2021

the book, I present 5 distinct stages of a product’s lifecycle that require different goals and skillset, and understanding these stages will help you answer the more important question: How do I hire a Head of Growth for my stage in the framework? Direct sales and product-led viral growth for most B2B collaboration apps.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Disclaimer: This was just one presentation in a 10 year relationship. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Resist the urge to fill the time with presentations and speeches. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product.

User Experience 111

User Experience Retention Marketing Travel 111