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Small Business Week 2023: Ways You Can Make an Impact

Zenefits

In 1953 the federal government created the Small Business Administration (SBA) to help business owners grow and prosper in our “Land of Opportunity.” Kennedy proclaimed the first National Small Business Week to honor top entrepreneurs in every state with special recognition and rewards. In 1963, President John F.

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Too Many Choices: A Model to Predict Open-Ended Consumer Decisions

UVA Darden

Too Many Choices: A Model to Predict Open-Ended Consumer Decisions burtonc Wed, 08/23/2023 - 11:55 22 August 2023 Marketing & Sales Data & Analytics Strategic Marketing Diversity, Equity and Inclusion Seb Murray Picture this: you’re about to go on your lunch break, hunger pangs nudging you toward a satisfying meal. But where to eat?

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Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media

UVA Darden

Marketing & Sales. Despite the increased opportunities, the new NIL landscape also increases the risks for student athletes, and many would benefit from help managing their own brands. Social media is an advertisement for your professional brand. Athlete Brands: How to Benefit From Your Name, Image and Likeness.

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7 Hiring Strategies for Small Businesses that Don’t Suck

Zenefits

That’s why small businesses must get creative with their hiring strategies. Small businesses make up the backbone of the job market. Small Business Administration, there were 32.5 million small businesses in the United States in 2021. businesses. Advertise open positions on industry-specific job boards.

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Want a Career in Human Resources? Your In-Depth (2023) Guide

AIHR

Compensation and benefits : HR ensures that employees are well cared for by giving them competitive salaries and benefits. HR must ensure they receive the correct pay and benefits, such as health insurance, retirement plans, wellness programs, and leave credits. Why choose a career in Human Resources?

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5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

A good example of the benefits of the foundational phase can be found with The Coca-Cola Company, which gathered data through its Freestyle dispenser — an innovation that enabled customers to personalize their soda by mixing and matching various flavors. Alibaba serves as a good case study.

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Is Generative AI a Disruptive Paradigm-Shifter? The Questions to Ask

UVA Darden

Savvy investors and businesses capitalize on the new, new thing to great benefit. Billions were invested and lost on companies with “creative” valuations, despite having limited or no sales and no viable path to earnings. The car will become a platform, opening up an entire ecosystem of adjacent business opportunities.