UVA Darden

JANUARY 30, 2024

Darden Professor Anthony Palomba discusses how consumers perceive streaming services based on the companies’ original series, and how those series inform customer loyalty and the value viewers place on a brand associated with shows they find appealing. But how important are those original shows to the SVOD model?

Media 98

Media Business Administration Marketing Administration 98

UVA Darden

DECEMBER 1, 2023

Darden Professor Anthony Palomba discusses his recent study on consumers’ available ad attention spans, co-authored with Professors Judy Franks and Vijay Viswanathan. Intellectually, Palomba is fascinated by media and entertainment companies and the way they market their products in a dynamically changing competitive landscape.

Advertising 98

Advertising Media Business Administration Administration 98

UVA Darden

DECEMBER 13, 2023

Darden Professors Mike Lenox and Yael Grushka-Cockayne speak with Professor Anthony Palomba, who teaches leadership communication and storytelling with data at Darden. Intellectually, Palomba is fascinated by media and entertainment companies and the way they market their products in a dynamically changing competitive landscape.

Digital Transformation 98

Digital Transformation Media Business Administration Administration 98

UVA Darden

MARCH 21, 2023

Darden Professor Anthony Palomba’s recent paper “ Building OTT Brand Loyalty and Brand Equity: Impact of Original Series on OTT Services ” focuses on one of those sources: original streaming series. Retention becomes really tricky,” Palomba said. It becomes a matter of stickiness,” Palomba said.

Revenue 96

Revenue Metrics Media Advertising 96

UVA Darden

FEBRUARY 2, 2023

Darden Professor Anthony Palomba explores these dilemmas in a pending paper with the Journal of Advertising Research. The Advertisement Attention Span Supply “This is a unique paper, in which we’re trying to figure out what the advertisement attention supply is,” Palomba said. Or are they just plain unreachable on streaming?

Media 98

Media Advertising Revenue Digital Transformation 98

UVA Darden

FEBRUARY 9, 2023

This will impact your viewing experience in a couple ways, said University of Virginia Darden School of Business Professor Anthony Palomba. I anticipate Netflix playing around with advertisements like we’ve never seen before,” Palomba said. “It UVA Today caught up with Palomba to break down a big change to the streaming game.

Advertising 98

Advertising Media Cash Flow Marketing 98