article thumbnail

It’s Not a White Paper, It’s a Platform | Kasey Lobaugh

Peter Winick

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Scaling 246
article thumbnail

Future-Proof Your Strategy: Capabilities Analysis

UVA Darden

Successful leaders and organizations are those who know how to formulate and then implement a strategic plan to full effect. Your capabilities as a business organization are the tangible and intangible assets or resources that you tap to create value. Read more insights in the white paper. 2: Environmental Analysis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

In addition, we can help you implement marketing, research, and sales. You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. So if your idea is one convened in one big white paper, for example. Transcript.

Marketing 237
article thumbnail

Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. In addition, we can help you implement marketing, research, and sales. We’ve synthesized these insights into a white paper. And it doesn’t have to be a full book or a white paper idea.

Sales 130
article thumbnail

Creating a Thought Leadership Engine | Will Milano

Peter Winick

In addition, we can help you implement marketing, research, and sales. Some people will dive into a eight or ten page white paper, and for other people they would much rather do almost just about anything else. We’re going to do video, we’re going to do white papering. Contact us for more information.

article thumbnail

Best of 2023 featuring Lynette Jackson, Kathy Risch, and Kasey Lobaugh

Peter Winick

He shares how the research they did over a year is more than a white paper, it’s a platform! In addition, we can help you implement marketing, research, and sales. We have published a paper and it’s available. However, that’s an asset, that’s a derivative of the platform. I think it does.

Marketing 294