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It’s Not a White Paper, It’s a Platform | Kasey Lobaugh

Peter Winick

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. As today’s guest says, it’s not just a white paper anymore. Now, yes, you heard me mention I did.

Scaling 246
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Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. We’ve synthesized these insights into a white paper. This is the companion, if you will, to that white paper that introduces the concepts. It’s celebration time!

Sales 130
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Future-Proof Your Strategy: Capabilities Analysis

UVA Darden

Your capabilities as a business organization are the tangible and intangible assets or resources that you tap to create value. Similarly, the tool can help you determine certain assets or resources that are not so core to your strategy, which could therefore be outsourced to an external partner. . Read more insights in the white paper.

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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. And that leads to all sorts of troubles down the line, because asset based thought leadership doesn’t work. White Paper Speaking at conferences.

Marketing 237
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Best of 2023 featuring Lynette Jackson, Kathy Risch, and Kasey Lobaugh

Peter Winick

He shares how the research they did over a year is more than a white paper, it’s a platform! We have published a paper and it’s available. However, that’s an asset, that’s a derivative of the platform. So what is that project and what did you mean by that when you said it. I think it does.

Marketing 288
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Redressing the Praise Deficit: Women in Leadership and Leveraging Your Best Self

UVA Darden

Women in Leadership: Read more insights in the white paper. Women, on the other hand, were prone to receive more generic praise — comments such as being “an asset to the team,” having had a “good year” and the like. Laura Morgan Roberts. This disparity matters, says Roberts, and it matters a very great deal. 1 Shelley J.

Diversity 103
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How to be a Superhero Project Manager

Liquid Planner Leadership

Protect all assets (Stay on budget). Protect all assets. He has been named the #1 blog to follow in 2022 and the “#1 Provider of Project Management Content in the World” with over 7,000 published articles, eBooks, white papers, and videos. First, let’s define what project success really means.