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How To Use Price Transparency To Fight Trust Issues With B2B Buyers

Chief Executive

The current bout of inflation is putting strain on purchasing power, and B2B e-commerce is no exception. E-commerce sales slowed significantly in Q1 , dropping 3.7% Fortunately, there’s a way through inflation-related challenges for these sellers: to prioritize transparency and fair prices as a means of building up B2B buyers’ trust.

B2B 95
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Top 10 Employee Advocacy Tools That You Need

Vantage Circle

Bambu by Sprout Social makes it easy for your employees to share selected content across their social networks, increasing reach, engagement, and attracting more qualified sales leads. Sociabbles’ unique employee communication and advocacy platform makes the user experience easier, quicker, and engaging. Gamification.

Media 52
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Intrapreneurial Pursuits: 11 CEOs On Bootstrapping Innovation In A Bumpy Economy

Chief Executive

It’s a way to unlock a lot of knowledge that’s trapped in our organization and others and to deliver better solutions for the end users, who in our industry are military and recreational customers. User-interface and user-experience software. B2B technology integrator. PROVE THAT IT WORKS. Dean Guida, CEO.

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. Tactic #4: Run direct sales.

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What to look for when you’re hiring a Head of Growth

Andrew Chen

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network.

Scaling 82
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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. Tactic #4: Run direct sales.

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How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. For the new user experience – which might include increasing signup conversion, and maybe even integration into ads – you’d probably emphasize engineers.