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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. Using Nick’s book as an example, Peter walks through the process of taking a book from shelf to scale. Another component to taking a book to scale is moving the contents to versatile offerings. In addition, we can help you implement marketing, research, and sales.

Scaling 130
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Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

An interview with Steve Watt about enabling sales and thought leaders for the long game. Not every sales person can or should be a thought leader, but they can always be a spokesman for the org’s thought leadership content. In addition, we can help you implement marketing, research, and sales. Transcript.

Sales 240
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Evolution Through Forced Innovation | Mitch Joel

Peter Winick

We discuss finding the will to scale business to include both the old ways that worked for years, and the new methods that were developed for the pandemic and continue to be relevant today. Discover ways to scale your business to incorporate both the old and the new. B2B and B2C. Contact us for more information. Transcript.

Marketing 237
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Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

In addition, we can help you implement marketing, research, and sales. So by the time I do want to speak with someone on the sales or business development side, I’m a pretty educated consumer at that point. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Sales 130
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The Human Side of Thought Leadership Research | Manish Bahl

Peter Winick

Manish shares how having passion and invoking curiosity in your audience can draw people in – and take your ideas to scale. In addition, we can help you implement marketing, research, and sales. So there’s the classic B2C marketing research data. Contact us for more information. Transcript.

Marketing 246
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Building a Business from Book to Exit | Michael Bungay Stanier

Peter Winick

As the Founder of Box of Crayons, Michael ensured the company benefitted from his best-selling books and reputation, but also ensured the sales training could stand without him. He shares both the B2B and B2C strategy that is allowing him to work 1 hour a month for Box of Crayons without the company falling apart in his absence.

Marketing 130
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Going Beyond Product to Purpose | Robin Daniels

Peter Winick

In addition, we can help you implement marketing, research, and sales. I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Contact us for more information. It was a big deal.

B2B 272