15Five

MAY 19, 2023

sales revenue, customer service ratings, etc.). Revenue-per-employee Revenue-per-employee is the amount of money each employee generates for the company, on average. You can calculate it by dividing total revenue by the current number of employees. Think of revenue-per-employee as a productivity ratio.

Metrics 91

Metrics Retention Revenue Recruitment 91

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Or are you trying to scale its success? It’s asked often for good reason. Or are you focused on fending off competitors? Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

15Five

MAY 17, 2016

I interviewed Rand recently about growing a subscription SaaS business, finding employees to contribute to Moz’s epic culture during their rapid growth, and the importance of transparency in the workplace… Q: Moz grew in revenue very quickly over the first 7 years. Moz is a self-service SaaS business. That depends.

SaaS 42

SaaS Marketing Engineering Retention 42

Andrew Chen

JANUARY 9, 2020

Series B- Bet on the revenue. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). 7) revenue or activity expansion on a *per user* basis over time — indicates deeper engagement / habit formation. Lots of benchmarking.

Marketing 110

Marketing Retention B2B Scaling 110

Andrew Chen

JANUARY 9, 2020

Series B- Bet on the revenue. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). 7) revenue or activity expansion on a *per user* basis over time — indicates deeper engagement / habit formation. Lots of benchmarking.

Marketing 52

Marketing Retention B2B Scaling 52

Andrew Chen

AUGUST 10, 2023

Yes, of course, it’s when a top line number (like revenue, or active users, or otherwise) stops growing. There are many benchmarks out there for all the product categories, but as a very rough guideline, you need a D1/D7/D30 of 60/30/15% to be at respectable numbers for a social app. But what’s happening under the covers?

Retention 80

Retention Metrics Marketing Scaling 80