UVA Darden

DECEMBER 13, 2023

Subscribe About the Expert Anthony Palomba Assistant Professor of Business Administration Anthony Palomba teaches leadership communication and data visualization in the MBA program as well as management communication in the MSBA program.

Digital Transformation 98

Digital Transformation Media Business Administration Administration 98

UVA Darden

MARCH 21, 2023

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. OTT services are able to manage brand personalities through recommendations and content carousels.

Revenue 96

Revenue Metrics Media Advertising 96

UVA Darden

APRIL 25, 2022

Marketing & Sales. Digital Transformation. Our findings provide useful insights for companies debating if and how to effectively automate their recommendation systems,” Cian says, noting that many companies may use a hybrid approach, using both human sales associates and AI tools, like chat bots or apps. 22 April 2022.

Real Estate 97

Real Estate Marketing Digital Transformation Business Administration 97

UVA Darden

NOVEMBER 10, 2023

In 2012 Venkatesan published “Coupons Are Not Just for Cutting Prices” in Harvard Business Review. He also co-wrote “Measuring and Managing Returns From Retailer-Customized Coupon Campaigns,” published in the Journal of Marketing in 2012. In his research, he aims to balance quantitative rigor and strategic relevance.

Marketing 59

Marketing Digital Transformation Operations Business Administration 59

UVA Darden

FEBRUARY 2, 2023

Subscribe About the Expert Anthony Palomba Visiting Assistant Professor of Business Administration Anthony Palomba teaches leadership communication and data visualization in the MBA program as well as management communication in the MSBA program. Ad-Free or Ad-Full?

Media 98

Media Advertising Revenue Digital Transformation 98