The Personality Traits of Streaming Services: What Roles Do Original Series Play?
UVA Darden
MARCH 21, 2023
burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. That metric allows streaming services to measure how loyal a customer is and, crucially, how much ad revenue they could potentially generate.”
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