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The Personality Traits of Streaming Services: What Roles Do Original Series Play?

UVA Darden

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. It’s a metric perhaps similar to retail’s judgment of customer lifetime value.

Revenue 96
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Is Generative AI a Disruptive Paradigm-Shifter? The Questions to Ask

UVA Darden

The Questions to Ask burtonc Wed, 08/09/2023 - 16:15 21 July 2023 Operations & Technology Entrepreneurship & Innovation Modern Global Leadership Digital Transformation Artificial intelligence is all the rage. He studies the role of innovation in helping a business succeed. Is Generative AI a Disruptive Paradigm-Shifter?

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5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results.