Peter Winick

DECEMBER 5, 2022

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225

ROI Marketing Engineering Sales 225

Andrew Chen

JULY 25, 2022

No, you can’t just expect to hire dozens of engineers, regardless of progress — particularly when hiring freezes are coming into effect. This puts the focus squarely on burn by evaluating it as a multiple of revenue growth. The highest ROI tends to be channels like SEO, word of mouth, and other organic efforts.

ROI 85

ROI Revenue Metrics Marketing 85

Chief Executive

NOVEMBER 18, 2022

Employers are worried about how they can continue to generate revenue during an economic downturn. Good Marketing Is a Growth Engine, Not a Cost Center. By focusing your marketing efforts on reaching buyers who are in an active buying cycle, you are more likely to maximize ROI for your marketing budget.

Marketing 98

Marketing Revenue ROI Operations 98

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? Want to be a better manager?

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. product, marketing, engineering, data science, design, content, and finance.

User Experience 111

User Experience Retention Marketing Travel 111

Walk Me

NOVEMBER 1, 2022

An ERP is not the only large-scale software system that a significant company will need. They can offer a significant ROI while making life much easier for staff at all levels. While organizations can expect an ROI, the initial outlay can be costly in technical terms and in the approach to change management. Billion by 2027.

Implementation 52

Implementation Software Change Management Digital Transformation 52

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. product, marketing, engineering, data science, design, content, and finance.

User Experience 48

User Experience Retention Marketing Travel 48