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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. Using Nick’s book as an example, Peter walks through the process of taking a book from shelf to scale. Another component to taking a book to scale is moving the contents to versatile offerings. It’s usually some sort of a sliding scale based on volume and usage.

Scaling 130
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The Enterprise Thought Leadership Blueprint | Peter Winick and Bill Sherman

Peter Winick

Moving beyond theoretical discussions, Winick and Sherman explore the practicalities of scaling thought leadership within corporate landscapes. When scaling our thought leadership for the enterprise level don’t get fixated with the end-user. Peter Winick: People that have the scales and the model and all those things might not.

Scaling 208
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Scaling Ideas for Impact | Jennifer Dulski

Peter Winick

Using technology to take ideas to scale. An interview with Jennifer Dulski about taking ideas to scale through publishing, social media, and technology. Thought leaders are often torn between scale and depth. Scale allows you to reach a large audience, while depth allows you to have massive impact.

Scaling 293
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How to reinvent your product growth strategy for the tech downturn

Andrew Chen

No, you can’t just expect to hire dozens of engineers, regardless of progress — particularly when hiring freezes are coming into effect. This puts the focus squarely on burn by evaluating it as a multiple of revenue growth. The next might be paid channels like newsletters, which are hard to scale but highly productive.

ROI 85
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CEO Optimism Slips In October Amid Worsening Forecasts For The Economy

Chief Executive

on a scale of 1-10, down from 5.92 Similarly, 69 percent expect revenues to increase over the next 12 months, 4 percent lower than in September and 21 percent less than when we started the year. Construction/Engineering CEOs, who also reported improved confidence this month (+8 percent), echoed that sentiment. in September.

Revenue 98
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Why The CEO Must Be The Company’s Primary AI Leader

Chief Executive

According to our latest Accenture research on AI among 1,200 global companies, “AI Achievers”—those companies that are the most AI-mature—enjoy 50% greater revenue growth, clearly outpacing their competitors. Many wondered about scaling AI, its impact on the operating model, and how to embed the technology in their organizations.

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Recession-Proofing Strategies For The Agile Business Leader

Chief Executive

Employers are worried about how they can continue to generate revenue during an economic downturn. Good Marketing Is a Growth Engine, Not a Cost Center. Layoffs at Twitter and Meta have been dominating headlines, but the need for such large-scale reductions is not likely to be a reality for most companies.