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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225
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How to reinvent your product growth strategy for the tech downturn

Andrew Chen

No, you can’t just expect to hire dozens of engineers, regardless of progress — particularly when hiring freezes are coming into effect. This puts the focus squarely on burn by evaluating it as a multiple of revenue growth. The highest ROI tends to be channels like SEO, word of mouth, and other organic efforts.

ROI 85
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Recession-Proofing Strategies For The Agile Business Leader

Chief Executive

Employers are worried about how they can continue to generate revenue during an economic downturn. Good Marketing Is a Growth Engine, Not a Cost Center. By focusing your marketing efforts on reaching buyers who are in an active buying cycle, you are more likely to maximize ROI for your marketing budget.

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Automation Is At A Tipping Point

Chief Executive

A recent Chief Executive survey found that 51% of companies with more than $250 million in revenues are investing in automation to reduce the number of employees in the back office in response to rising wages, and 44% of those companies are doing the same in the plant. Robot orders climbed by 22% in 2021. Collaborative’ Robots.

Revenue 98
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What to Do Before, During, and After Sales Training to Get Results

LSA Global

That is not the ROI sales leaders, sales reps, or sales trainers should expect or accept. revenue, margin, win-rate, cycle time, etc.) Start by identifying the handful of sales scenarios that, if proficiency was increased, would have the greatest impact on areas like revenue, margin, win-rate, portfolio-mix, or cycle time.

Sales 36
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How To Develop Winning Learning and Development Strategies

AIHR

As such, it is essential to align your L&D strategy with your organization’s overall strategy for maximum ROI. in business revenue per employee on average. Again, align these with business goals and objectives, so management can better understand the ROI, which could increase the likelihood of supporting and funding the program. .

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Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

Paying for acquisition is one of the key channels still available, if you can find the right untapped audience segments with high ROIs. – but it’s also because competition is getting fiercer on Facebook ads, not less, which is evidenced by the rapid increase in the advertiser count as well as the increase in revenue per user. .