Andrew Chen

AUGUST 8, 2022

The headline best practice is that your referral program should target new users to refer their friends — this means prompting users during their initial onboarding flows, and adding emails as part of the onboarding, among other surface areas. Why focus on new users? The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Vantage Circle

DECEMBER 16, 2021

Sociabbles’ unique employee communication and advocacy platform makes the user experience easier, quicker, and engaging. Measure the effect of the advocacy program with the help of their Attribute Engine. To ensure engagement, Sociabble uses-. Gamification. Rewards and recognition. Built-in quizzes and surveys. Everyone Social.

Media 52

Media Marketing Sales Sales 52

Walk Me

NOVEMBER 1, 2022

They can offer a significant ROI while making life much easier for staff at all levels. While organizations can expect an ROI, the initial outlay can be costly in technical terms and in the approach to change management. And more than half of ERP users experience problems when going ‘live’ with a solution.

Implementation 52

Implementation Software Change Management Digital Transformation 52

Vantage Circle

MARCH 13, 2019

Thus their digital advertisement initiative has seen good ROI because of their niche advertising. Users generally won’t search your site for the item they’re looking for. A designated landing page will not only increase your chances of conversion but also provides the best user experience. Leverage Facebook.

Advertising 40

Advertising A/B Testing Marketing Media 40

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Promote it throughout the user experience.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Promote it throughout the user experience.

User Experience 48

User Experience Retention Marketing Travel 48