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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225
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The Amazing ROI of Rewards and Recognition In Your Organization

Vantage Circle

If employee engagement is a boat then rewards and recognition is the well-oiled engine required to steer it to its destination. Yet, it is always a good practice to understand the ROI behind something before actually investing in it. “When people are financially invested, they want a return. Simon Sinek. It isn’t rocket science.

ROI 45
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How to reinvent your product growth strategy for the tech downturn

Andrew Chen

No, you can’t just expect to hire dozens of engineers, regardless of progress — particularly when hiring freezes are coming into effect. And in a particular order: Keep the high ROI channels, cut the low ROI ones, even if they provide volume. But in a bear market, the answer changes: No. Cut your marketing spend.

ROI 85
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How to Focus on Managing People (Not Roles)

15Five

They’re thinking about how best to manage salespeople, engineers, and HR specialists, instead of considering Sandra, Bryan, and Mohinder, the individuals. Engineers are more technically minded, so you need to present facts and logic to get them on your side. How can I make sure the marketers create campaigns with better ROI?”

Manager 75
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4 Tips For Creating An Efficient Organization

15Five

We also use Scrum, and not just for our software engineers. When used effectively, the ROI is massive. When authored well, the measurable key results drive behaviors you seek such as transparency in work, self-managed teams, and cross-functional collaboration. This is why I’ve long been an advocate of 15Five.

ROI 65
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Future-Proofing Your End-To-End Supply Chain For 2023

Chief Executive

We regularly work with sales or engineering led organizations that result in an imbalanced approach where other functions of the organization become transactional without a meaningful seat at the table. They need to be prioritized, with a clear line of sight into ROI and timing to drive accountability. Strengthen contingency planning.

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Recession-Proofing Strategies For The Agile Business Leader

Chief Executive

Good Marketing Is a Growth Engine, Not a Cost Center. By focusing your marketing efforts on reaching buyers who are in an active buying cycle, you are more likely to maximize ROI for your marketing budget. To that end, let’s look at three critical areas of focus for making your business more recession-proof.