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The One Fitness App That Hooked Me For Good

Nir Eyal

We buy ridiculous gadgetry to get in […] The post The One Fitness App That Hooked Me For Good appeared first on Nir and Far. We lift heavy objects into the air and return them to the exact spot where we picked them up.

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The One Fitness App That Hooked Me For Good

Nir Eyal

Nir’s Note: This article is part of a series on “The Hooked Model in Action.” ” Previous analyses have included Slack, Fortnite, Amazon’s Echo, Tinder, and The Bible App. Our caveman ancestors, if they […] The post The One Fitness App That Hooked Me For Good appeared first on Nir and Far.

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Advice for Life and Leadership | Mark Goulston

Peter Winick

Mark discusses how he can have a good death because he has lived a good life. But what does a good life look like? Mark has taught me and many, many people that I know how to live and love, how to be in a relationship. Rumors of my demise, though, have been slightly exaggerated by me. Doctor, Father.

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Creating Engagement for Ideas | Scott Gould

Peter Winick

To get a firm grasp of exactly what engagement means and how to get your audience there, I’ve invited Scott Gould to join me. So today I’ve invited Scott Gould, the author of The Shape of Engagement, to talk with me about the intersection of ideas, thought, leadership and engagement. Scott Gould Thanks for having me, Bill.

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Technology Trends: Is Pokémon GO Signaling The Attention Deficit Apocalypse?

15Five

Below is Part One of my interview with Nir Eyal , author of the Wall Street Journal bestseller, Hooked: How To Build Habit Forming Products. Pokémon can be considered one of the first mainstream fitness apps with wide appeal, that’s disguised as a game. Habits can be good or bad, but addictions by definition are always bad.

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Startups and big cos should approach growth differently (Video)

Andrew Chen

Product-channel fit is key (Pinterest + workplace productivity tool = dissonance). Stage 1: Map the user lifecycle: What are all the other tools, apps, offline experiences that your users are also coming into contact with? I walk through each stage, step by step, and talk through some of the strategic dynamics to think about.

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Thought Leadership and Adult Learning | Manja Horner

Peter Winick

And so I’ve invited Manja Horner to join me in today’s discussion. Manja Horner Thanks for having me, Bill. Manja Horner That is a good question. Connecting how we learn as adults to the content we build as thought leaders. But how do you move insight to action? Contact us for more information. Let’s begin.

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