Chief Outsiders

FEBRUARY 16, 2022

(Blog 1) Step Zero: The Dark Funnel. If your sales funnel is lurking in the shadows, it may be because it’s filled with people who are trying to avoid the spotlight. They make your metrics charts look happy but your sales teams – not so much.

Sales Funnel 52

Sales Funnel Revenue Marketing Sales 52

Peter Winick

NOVEMBER 20, 2023

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. Otherwise, they are likely to tune out.

Sales Funnel 297

Sales Funnel Sales Sales Marketing 297

AIHR

NOVEMBER 28, 2022

How to use metrics to track PIP objectives. It’s, therefore, imperative for managers to track employee performance through the right metrics. A Net Promoter Score metric ensures that this remains top of your list and that you create a way to receive valuable feedback from customers. Download PIP Template (Editable PDF).

Metrics 114

Metrics Sales Sales Implementation 114

Peter Winick

MAY 4, 2023

Christina Wallace So before I got the book contract, the metric for me really was about whether I was getting inbound opportunities that ended up being greater than the amount of effort that I was putting into my outbound work. Like how do you how do you get that memo? So I do a quite a bit of public speaking.

Metrics 130

Metrics Sales Funnel Marketing Accounts 130

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.].

SaaS 111

SaaS Sales Sales Marketing 111

Peter Winick

JULY 13, 2023

Plus, he shares tips for getting your audience to engage and move further down the sales funnel. Peter Winick And do you have metrics that you use to gauge? Finally, we learn about the advantages of starting a podcast or doing the circuit as a guest. So it’s part of the design. You have to bring attention to it.

Leadership Development 130

Leadership Development Marketing Sales Sales 130

Help Scout Leadership

JUNE 22, 2021

Customer service, when done well, has just as much impact as a strong sales funnel or excellent marketing efforts. It’s easier to make a sale when your customers feel supported, and word-of-mouth marketing after an extraordinary experience is one of the best pitches on the market. There are a few metrics that stand out.

Media 128

Media Sales Sales Marketing 128