Previewing a full chapter of The Cold Start Problem — my upcoming book dropping in December
Andrew Chen
NOVEMBER 15, 2021
Or if you are international, go to the coldstart.com website to find all the pages for Europe, Asia, and more. Pre-dating Uber, I had been writing and publishing nearly a thousands essays on topics like user growth, metrics, viral marketing — along the way, popularizing tech industry jargon like “growth hacking” and “viral loops.”
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