Andrew Chen

DECEMBER 10, 2018

It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. You all remember Gangnam Style, our favorite Korean pop song from 2013. Of course, we’ve improved the whole thing based on the latest tech.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. You all remember Gangnam Style, our favorite Korean pop song from 2013. Of course, we’ve improved the whole thing based on the latest tech.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

NOVEMBER 13, 2018

The growth team was originally created in 2013, founded by Ed Baker. There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110