Peter Winick

DECEMBER 12, 2022

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. When this happens, neither department is focused on their own metrics or wins. Contact us for more information.

Sales 244

Sales Sales Marketing Revenue 244

Andrew Chen

JUNE 26, 2017

One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. The end of the cycle. 3 Banner blindness = shitty clickthroughs. Ten years ago, we used to look at total registered users.

Advertising 111

Advertising Revenue Marketing Retention 111

BCW Institute

MAY 2, 2022

I had great experiences, going around the world, many different cultures, got to do everything from sales to sales management to industry marketing, channel marketing, product marketing, product management, you know, dealing with multi-million-dollar budgets and big teams of people. So I just fell in love with the structure.

Operations 52

Operations Cash Flow Nonprofit Manager 52

Help Scout Leadership

JUNE 22, 2021

Customer service, when done well, has just as much impact as a strong sales funnel or excellent marketing efforts. It’s easier to make a sale when your customers feel supported, and word-of-mouth marketing after an extraordinary experience is one of the best pitches on the market. There are a few metrics that stand out.

Media 128

Media Sales Sales Marketing 128

Brian Balfour

JUNE 20, 2017

It covers: How Patreon decided and defined a leading indicator activation metric. The challenges they faced with that metric. Patreon projects that its payout to Creators will be $150 million for 2017. Active, "financially successful Creators" (FSCs) works as Patreon's north star metric for two important reasons.

Onboarding 84

Onboarding SaaS Metrics Sales 84

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. In tandem, ad spend has been growing steadily each year, from $69 to $220M in 2017 [ source ]. I’m looking for startups that can change the game there. The bigger idea is actually “audio”, not specifically podcasting.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. In tandem, ad spend has been growing steadily each year, from $69 to $220M in 2017 [ source ]. I’m looking for startups that can change the game there. The bigger idea is actually “audio”, not specifically podcasting.

Advertising 40

Advertising Revenue Media Marketing 40