Andrew Chen

AUGUST 10, 2023

You can ask questions, gather data, and assess the stall to zero in on the problems that are driving the metrics downwards. Yes, of course, it’s when a top line number (like revenue, or active users, or otherwise) stops growing. A marketplace company might look a different set of metrics.

Retention 80

Retention Metrics Marketing Scaling 80

Vantage Circle

MARCH 13, 2019

Here’s the golden quote by digital marketing guru Neil Patel, “Don’t optimize for conversations, optimize for revenue.”. Whether its click here, buy now, book this table, it can be anything. One way of achieving this is through A/B testing. Also, A/B testing completely data-driven and leaves no room for guesswork.

Advertising 40

Advertising A/B Testing Marketing Media 40

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? And the payoff?

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. At this point, I’ll take a few sentences to describe “The Cold Start Problem” — one of the central ideas in the book. Tipping Point.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Georg Bauser, ex-International Expansion at Airbnb.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Georg Bauser, ex-International Expansion at Airbnb.

User Experience 48

User Experience Retention Marketing Travel 48