Andrew Chen

FEBRUARY 26, 2024

.” What I mean by that is that all of these conversations and networking are more useful when you are starting a company, creating a new podcast, are working on a new project or book, or something else. In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing.

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

Vantage Circle

MARCH 13, 2019

Whether its click here, buy now, book this table, it can be anything. Analyze your campaign as to maximizing what works and chucking out what doesn’t and acting accordingly because these metrics have deep implication on the final conversion rate. One way of achieving this is through A/B testing. Calls to Action.

Advertising 40

Advertising A/B Testing Marketing Media 40

Get Lighthouse

DECEMBER 15, 2022

Is it publishing your revenue metrics so the whole world can see it? As McCord quotes in her book, companies that "fostered honest feedback and had more open communication" had a 270% better return on investment over a 10 year period than those that did not. So they let the data do the talking and ran an A/B test.

Manager 98

Manager A/B Testing Engineering Revenue 98

Walk Me

JULY 18, 2022

Supply managers with metrics of change progress. Consistency and metrics are two of the most potent tools in change management. Goals must be aware of resource limitations such as budget and physical tools used and clear a timeline including metrics or Key Performance Indicators (KPI) to record progress. How they communicate.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. One evolution is the number of books and conferences now dedicated to growth. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 100

Media Advertising Scaling Marketing 100