Andrew Chen

AUGUST 8, 2022

These larger headline numbers always tested much better on A/B tests, whether in email marketing or banner form, and while it might feel like the reward becomes unattainable, it’s possible to create a second or third or fourth tier to go along with the big headline number. The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Vantage Circle

MARCH 13, 2019

Thus their digital advertisement initiative has seen good ROI because of their niche advertising. Analyze your campaign as to maximizing what works and chucking out what doesn’t and acting accordingly because these metrics have deep implication on the final conversion rate. One way of achieving this is through A/B testing.

Advertising 40

Advertising A/B Testing Marketing Media 40

Get Lighthouse

DECEMBER 15, 2022

When engineers start to whine about a process.you want to really dig into what's bothering them, because they hate senseless bureaucracy.But they don't mind discipline at all.". Is it publishing your revenue metrics so the whole world can see it? So they let the data do the talking and ran an A/B test.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Long-term, measure the ROI to make sure it’s worth the time. Tactic #17: Optimize conversion.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Long-term, measure the ROI to make sure it’s worth the time. Tactic #17: Optimize conversion.

User Experience 48

User Experience Retention Marketing Travel 48