AIHR

JULY 31, 2023

It requires a lot of planning, strategy, evaluation, analysis, and marketing. With the ever-increasing competitiveness of the job market, attracting the right talent is one of the most important talent acquisition strategies to focus on. A/B testing everything will be incredibly valuable.

Recruitment 87

Recruitment Onboarding Diversity Human Resources 87

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Sonal: How do you determine what’s what when you don’t have product-market fit? Why blended CAC numbers are misleading.

Marketing 75

Marketing Metrics Retention eCommerce 75

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? There are no ivory towers there.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

OCTOBER 17, 2017

and the taxi market. Based on data points from the global taxi and car-service market, he concluded the real number should be $5.9B. Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. Expand into new geographic markets. Add new products and price points.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

UVA Darden

JANUARY 12, 2023

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. In the tech world, we sometimes call these “traction roles.” In the MBA world, we call it “general management.”

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Once you reach scale, fraud becomes a real issue.

User Experience 111

User Experience Retention Marketing Travel 111