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Growth Benchmarks Are (Mostly) Useless

Brian Balfour

Most growth communities, forums, and email lists will inevitably have that thread that goes: “Hey, what are the benchmarks everyone’s seeing for X?” I constantly find people seeking out benchmarks or pointing to benchmarks, and we’ve all been there -- who doesn’t want some normalizing data to understand whether we’re on track or not?

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4 Ways Leaders Can Promote Inclusion In Teams

Vantage Circle

" She adds that "internal alignment allows for accountability and trust and opens the door for conversation, powering future initiatives and fueling deeper understanding." " Ideally, you'll have baseline pre-intervention data to track progress, but if not, use benchmark data from others in your industry.

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The Power User Curve: The best way to understand your most engaged users

Andrew Chen

In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. Another plug for her Twitter account here. -A]. The importance of power users. All companies want more power users, but you need to measure them before you can find (and retain) them.

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The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. There’s a couple common frameworks to try to understand this, and one is the Growth Accounting Framework. The problem is that the Growth Accounting Framework provides for lagging metrics.

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