Peter Winick

MARCH 27, 2023

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. Three Key Takeaways: Value comes from scale, impact, conversation, and stories.

Scaling 246

Scaling Engineering Diversity Education 246

Peter Winick

DECEMBER 1, 2022

You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. And that leads to all sorts of troubles down the line, because asset based thought leadership doesn’t work. But you got to break it down. Is this sticky?

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

JUNE 29, 2023

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. We’ve synthesized these insights into a white paper. This is the companion, if you will, to that white paper that introduces the concepts. It’s celebration time!

Sales 130

Sales Sales Education Scaling 130

Peter Winick

JUNE 19, 2023

True thought leadership needs to move beyond a single individual, in order to move forward at scale. Will shares how having a knowledgeable team can make it easier to keep that engine going and take your ideas to scale. We’re going to do video, we’re going to do white papering. Some people love podcasts.

Engineering 246

Engineering Sales Sales Marketing 246

Help Scout Leadership

AUGUST 11, 2021

Customers as assets. Fonolo also offers several other resources if blog posts aren’t your preferred way of learning, for example: White papers. HubSpot has a regular publishing cadence of content like webinars, blog posts, white papers, and ebooks. Why Scale and Efficiency are Important For Your Business.

SaaS 80

SaaS Sales Sales Education 80

Peter Winick

JANUARY 8, 2024

He shares how the research they did over a year is more than a white paper, it’s a platform! When engaging others on large scale research you need to allow them to engage with and shape the content. We have published a paper and it’s available. So what is that project and what did you mean by that when you said it.

Marketing 294

Marketing Engineering Diversity Education 294